Tuesday 7 February 2017

January assessment: Learner response

January assessment: Learner response

1) Type up your feedback in full in a new blogpost called 'January assessment learner response' (you don't need to write the mark and grade if you don't want to)
2) Read the Mark scheme and Examiners' Report for the Sussex Safer Roads MEST1 exam.
3) Use the information you read in the mark scheme and Examiners' Report to re-write your weakest question into a superb, well-developed answer below your typed up feedback. 




WWW: You clearly know your media terminology and your theorists although sometimes you apply it without explaining how it exactly related to text. 

EBI: Don't deviate from question and start talking about irrelevant things that are not in the text. 





Redone question 3: Media Representations - How is family represented in the film?

In "Embrace Life" family is represented as dominant. This ideology is conveyed as there are numerous portrayals of a stereotypical family which are presented in this short film. One dominant representation of family is a heterosexual family with a child. This is shown in the film as there is a male, female and child. A development of this interpretation is that the male is normally the bred-winner and is most likely to be driving which is shown in this short film. Also, the female is conventionally at home and looking after the child and this could be shown as she is sitting on the sofa with her daughter and quite near to her which could symbolise that they are close and spend alot of time together. In addition to this, the family are in a domestic setting which is a dominant representation as this signifies that they live together and relates to the running of a home or to family relations. Family therefore is represented in this film with a normal societal view and portrays the idea that they have normal everyday lives. 

Also, the emotions of the family are content ,which again, is a dominant representation as families are normally portrayed as happy and close-knit. This is significant as they are looking at each other in a cheerful and loving way which signifies that that they are incorporated in each other's lives alot and have a happy relationship between them. From this, the nuclear family in this short film are representing a typical happy family and one that people may want to relate to as a means of themselves and their family. This relates to Gillian Dyer's "lines of appeal" of happy families as the audience may look at this advert and interpret that the family are stress-free and do not have problems. Other factors that show that the family are represented as happy could be the cleanliness of the home and the domestic setting of pictures on the shelf which could highlight that the family do alot together and are elated which is a dominant representation. 

Another dominant representation of family could be that they are middle - classed and caucasian. This is a stereotypical view as middle-classed people are normally associated with caucasians and this is portrayed in this short film. It is evident that the family are of that particular social class through the setting that they are in - a home. The home can be seen as decorated quite contemporary and modern and the overall space of the house is big which could resemble the financial situation of the family. Also, the clothing of the family can be seen as quite middle-classed as the male is wearing a shirt, the female is wearing a blouse and the child is wearing a dress and fairy wings and are quite well-kemp. This could differ from a family of a working class or upper class which would perhaps be dressed in a different way and therefore family is represented dominantly in this short film. This could be linked back to Levi - Strauss' theory on ideology and beliefs and values as there are representations of a nuclear family being caucasian and middle-classed which is widely accepted by society and have become a norm and value that is widely acknowledged by multiple different types of people. 























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