Ill Manors: Broadcast platform concluded

Ill Manors: Broadcast platform concluded

1)

1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.

(https://en.wikipedia.org/wiki/SB.TV) -SBTV is a multi-faceted company founded by Jamal Edwards and run by a small team of young people who work on web-based content, generally with a new music angle. The media platform has its origins and roots in urban music.
The target audience for this interview are young people most likely to be aged 15 - 27 and more targeted towards lower/ middle classes people. This can be seen as there is explicit language being used and the interview is not a typical professional interview.


2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?

The audience appeal for an interview like this is firstly the organisation behind the interview (SBTV) as they are young, fun and have a large audience platform, also, as they are interviewing a rapper (Plan B) which would appeal to this particular audience. The opening of the clip emphasises this appeal as it is humorous and portrays a sense of interest.   


3) How is Plan B (the brand) represented in this text?

Plan B (the brand) is represented in this text the audience can see his work ethics like having multiple work stations and him highlights that he's been doing alot of work. Also, his film is previewed with is representing his brand. 

2)























1) What is SOHK.TV? 

(http://www.sohk.tv/) - SOHK.TV is Online channel for all film lovers. Featuring exclusive interviews, creative insights and inspirations. 
Filmmaking as told by the auteurs and luminaries of our time.


2) Why is Ill Manors a good fit to promote on SOHK.TV?

Ill Manors is a good fit to promote on SOHK.TV as this features films and interests of "our time" meaning that this appeals to the 21st century and this generation which is a good fit to promote Ill Manors as this film includes interests and people of this generation and addresses problems that some face. 

3) What kind of audience would subscribe to SOHK.TV? Is it a different audience to the main target audience for Ill Manors? Why might this benefit Ben Drew and the institutions behind Ill Manors?

The audience that would subscribe to SOHK.TV is most likely to be an audience that are of a middle class and probably aged 18 - 30. This differs to the main target audience for Ill Manors slightly but will benefit Ben Drew and the institutions behind Ill Manors as this will mean that they will receive a wider target audience for the film.  





3)

1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?

(https://en.wikipedia.org/wiki/Jonathan_Ross) - Jonathan Stephen Ross, OBE (born 17 November 1960) is an English television and radio presenter, film critic, and actor best known for presenting the BBC One chat show Friday Night with Jonathan Ross during the 2000s. ... After leaving the BBC,Ross then began hosting a new chat show on ITV, The Jonathan Ross Show.

The channels that this show has appeared on is:

• ITV 
• BBC One

Jonathan Ross has been a controversial media figure in the past because of the sexually offensive phone calls to Fawlty Towers actor Andrew Sachs during a BBC Radio 2 programme.

2) Identify the target audience for this interview (demographics/psychographics) and say why.

The target audience for this interview is those of the middle - class and aged 28 - 39. This would be for those who are looking for a sense of humour and receive joy from gaining knowledge on celebrities and talk shows. This can be reflected by the type of celebrities that have been interviewed on the Jonathan Ross show.   


3) What is the audience appeal for a programme like the Jonathan Ross show?

The audience appeal for a programme like the Jonathan Ross show would be the amusement and entertainment. As this is a talk show consumers could find entertainment from Jonathan Ross's interviews of celebrities as they get to understand the celebrities on the show better which is accompanied by humour.  

4) How is Plan B (the brand) represented in this text?

The Plan B brand is represented in this text as he offers insight to the film and what it is about. He also does an insight to his beliefs and ideologies that he represents as a person, a brand and a difference within the general mind concept of people meaning that the brand stays consistent throughout all his media platforms. 



4) Listen to this interview with Plan B on Fearne Cotton's BBC Radio 1 show.
1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?

The listening period for BBC Radio 1 was 10.4 million during 2015. The BBC Radio 1 audience has declined over recent years because of changing because of changing youth habits meaning that youth have different interests which differ from what BBC Radio 1 are offering and therefore they are not listening in anymore. 

2) Who is the target audience for BBC Radio 1?

(http://www.bbc.co.uk/bbctrust/our_work/services/radio/service_licences/bbc_radio_1.html) - The target audience is 15-29 year olds and it should also provide some programming for younger teenagers.

3) How does Plan B promote Ill Manors in this interview?

Plan B promotes Ill Manors in this interview by talking and explaining about it. Ill Manors is also promoted as the sound track "Ill Manors" is played and Plan B goes on to explain how the production of the track has been created. If the audience like the sound of the soundtrack they will feel urged to watch the film. 

4) What representation of Plan B can we find in this interview?

The representation of Plan B in this interview is that he is a very hardworking person and multi-talented. He also represents a voice and understanding for young people as he mentioned that he wanted to help alot of young people with their careers and can be suggested that he has alot of left-wing views. 

Ill Manors print: branding

Ill Manors print: branding

Find at least three different print examples (billboard adverts, film posters, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:

• What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
• What design features help identify the Ill Manors brand?
• What examples of synergy can you find with the broadcast platform or other print examples?

Film Poster

The key conventions that help to identify the print text is the font used for the title "Ill Manors" and the image used. There are key aspects that are identifiable like the character "Aaron" and the background imagery - council houses and grey skies accompanied by the review quotes and the phrase "We are all products of our environment. Some environments are just harder to survive in." In addition to this, the directors name "Plan B" is also found. 

The design features that help to identify the Ill Manors brand is the gritty visuals. The objects like guns, cigarettes and the attire of the characters show this. Also the background is consistent in things like the grey clouds and the council houses. The overall image of the "Ill Manors" brand is quite serious and dark portrays the dominant ideology of misbehaved youngsters. 

Synergy can be found with the broadcast platform or other print examples as the setting is mostly based are council houses and supports negative things like guns, drugs, cigarettes, etc... Also, the imagery normally includes clouds and the character "Aaron" or Plan B as ther central image. 

Billboard advert

The key conventions that help to identify the print text is the imagery. As seen in the film poster above, there is a grey sky and the background image has council estate buildings. Also the the key conventions reflects the font of the film title and supports the negative stereotypes about youngsters which can be seen as Plan B is smoking. Even though, the central image has changed from the character "Aaron" to Plan B, the brand is still identifiable as Plan B is the director of the movie and the artist normally seen when, for example, he is doing interviews based around "Ill Manors".

The design features that help to identify the Ill Manors brand is the gritty visuals. As seen above this is reflected in this billboard advert as it is mostly grey and Plan B's attire mirrors the character "Aaron's" attire in the film poster. Also, the font of the title and text on this billboard is the same font used in the other media texts to do with Ill Manors. 

Synergy can be seen with the broadcast platform or other print examples also through the text font, the object used (cigarette) and the setting. The audience will be able to make a connection between this billboard advert and the film poster as they will be able to see that the same things are being portrayed and also there is a resemblance to what the actual film is about. 

DVD Packaging 

The key conventions that can be seen in the DVD packaging is the visuals used. The ideology behind "Ill Manors" is presented through this which can be seen through the gun being held and the guns in the snippets on the summary side of the DVD packaging. Also, the setting of the clouds, greyness and seriousness is also presented in this which is a key convention of the film. In addition to this, the font of the text has remained the same which has been accompanied by film reviews leading this to be a key convention of the Ill Manors. Finally, the characters used represent a key convention as the character "Aaron" is the central image which reflects back to the Film poster. 

The design features that help to identify the Ill Manors brand again is the dark clouds brewing and the background of council estate buildings. Also the attire of the characters on the DVD packaging show this and the text font used being a design feature. In addition to this, the character "Aaron" or Plan B is normally positioned centrally on the broadcast platform. 

There is synergy of this with the billboard shown as this has the same visual aspect of the setting and especially shown in the film poster. The image used and the reviews in the film poster has kept the same for the DVD packaging meaning that this brand can be easily identified. Also, through all of these print platforms there is synergy as this reflects the music video which is shown in the setting snd is based around a council estate and also uses some of the characters that can be seen in the "Ill Manors" print platform. 

Ill Manors: Print platform

Ill Manors: Print platform

Read the following print articles:

• Men’s Health interview
• NME Magazine interview
• Guardian interview
• Daily Mail review of Ill Manors

Answer following questions and tasks:
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
3) What codes/conventions of print interviews can you find in the article? 
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
5) What synergy can you find between this text and the broadcast examples we have studied so far?

Men’s Health interview

This magazine would be male dominant and mostly aimed at men who are in the middle class and upwards. This magazine is most likely to be orientated around men who are interested in fitness or want to get into it and portray a sense of dignity and are into fashion. 

The psycho-graphic group that this magazine may appeal to are Aspirers as the traits that men who buy this magazine are mostly like to have are perhaps materialistic, acquisitive, affiliative and oriented to esentric.

This article is most likely to do more than entertain as this is about male's fitness and could be used for personal identity as this could be motivation for men to get their fitness levels up.   

The code/conventions of print interviews

• Will adopt a semi - formal to formal register.
• Will have a relevant headline/ title.
• Will have an introduction and a conclusion.
• Will use a style aimed at involving and interesting the reader.
• Will refer to the interview, including direct quotation.

This interview includes all of these codes and conventions a part from an an introduction and conclusion.   

Narrative is used to tell a story in this interview as there is mentions of fitness throughout with is incorporated through Plan B's replies and this magazine is orientated around fitness which would therefore hook the reader into carrying on reading it up until the end. 

The synergy between this and the broadcast example that we have studied is the mention of the film "Ill Manors" and the media platform that has been used. This platform adds to the broadcast examples and media coverage to promote Ill Manors as Plan B's picture is present.  

NME Magazine interview

The target audience for this interview would be unisex but for an audience of a younger generation typically aged 15 - 28. This would most likely appeal to those of both lower and middle class and for people that are interested in music. 
The psycho-graphic group that this magazine would be directed at is explorers as they're likely to have the characteristics of brand choices which highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. This magazine would appeal to them as there is new music and aspects of media posted on NME regularly. 

This article may be more likely to entertain and offer audience pleasures to aspiring artists who will see these type of interviews or media sources and may receive ideas from this to use for themselves and their art. 

The code/conventions of the NME interview.

• Has a relevant headline/ title.
• Has an introduction and a conclusion.
• Has a style aimed at involving and interesting the reader.
• Refer to the interview, including direct quotation.

Narrative is used to tell a story in this interview as this is directed around politicians and includes Plan B's views on this. This includes what the audience already know about the government and how young people view this and this relates back to "Ill Manors" and the aim of it. 

The synergy between this text and the broadcast examples that we have studied is the picture used. As seen in the other broadcast examples negative habits like smoking, tracksuits/urban wear and very nitty gritty imagery. Also, he is directly looking at the camera which can been seen in a few other of the broadcast examples and therefore there is synergy in this. 

Guardian interview

The target audience for this magazine is most likely to be for middle-classed people aged 28 and older. These group of people would most likely to be politically viewed and indulged in what is going on in the world. 
The psycho-graphic group that this audience is likely to be are mainstreamers. They are most likely to have the traits of being domestic, conformist, conventional, sentimental, passive and habitual. Part of the mass, favouring big and well-known value for money 'family' brands.

This article may do more than entertain by offering knowledge to the audience. From reading this article the audience will consume the information being portrayed and become more aware of Plan B and his views. 

The code/conventions of The Guardian interviews

• Has a semi - formal to formal register.
• Has a relevant headline/ title.
• Has an introduction and a conclusion.
• Has a style aimed at involving and interesting the reader.
• Refers to the interview, including direct quotation.

Narrative is used in this article to analyse Plan B's film "Ill Manors" by including some quotes that he has said from his interview and them being manipulated to fit the objective of the newspaper and the views of the newspaper.

The synergy between this text and the other media broadcasts examples is the eye contact that Plan B makes with the viewer. This can be found in multiple media platforms that "Ill Manors" is being promoted in. Also there is synergy from the actor "Aaron" holding a gun as his image is used in this article but also in other broadcast examples like the dvd cover which is also showing him holding a gun.  

Daily Mail review of Ill Manors

The target audience for the Daily Mail is most likely  to be an unisex audience aged around 27 and older and have a more right-winged political view and knowledgable.
The psycho-graphics that this audience are most likely to be in are Succeeders. They are likely to be strongly goal orientated, confident, work ethical, organised and support status quo and stability. Their brand choice is likely to be based on reward, prestige - the very best. Also, will be attracted to 'caring' and protective brands. 

The article is most likely to just entertain the audience as they will find humour within the review based on Plan B's views and the way the article has been formed. 

The code/conventions of Daily Mail Review

• Has a semi - formal to formal register.
• Has a relevant headline/ title.
• Has an introduction and a conclusion.
• Has a style aimed at involving and interesting the reader.
• Refers to the interview, including direct quotation.

Narrative is used in this article as the ideology of the article is portrayed through their wording and choice of things to focus on in the film. This therefore reflects the overall aim of the artist Plan B and the film "Ill Manors" through the opinion of the newspaper. 

The synergy between this text and the other broadcast examples are the images used like the one of the character "Aaron" holding the gun which is also reflected in The Guardian. In addition to this, the trailer is included in this review which is a synergy for the film. 

Ill Manors: TEDx lecture blog task

Ill Manors: TEDx lecture blog task

1) Make notes on the lecture: focus on Plan B/Ben Drew's views on the opportunities for young people in London and how these inspired Ill Manors.
2) What are Plan B's beliefs/politics? What are his values/ideologies? Explain your answers.
3) Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films? Is there more than one audience for this talk?
4) What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? Read this summary of moral panics and the definition from Wikipedia and use them in your answer.

NOTES

• Not many opportunities for young people in London.
• He was someone that had a hard upbringing. 
• Young people are normally looked upon badly.
• There is a cycle between the mentality of a young person and society. 
• "Chav" has become a degrading word for a young person. 
• Society does not give young people a chance. 

This inspired Ill Manors as he wanted to show a wide range of the audience what it is like living in a council house and what it is like being a young person and being looked upon poorly. 


Plan B's beliefs and ideology is that young people are not motivated enough by society and are not believed in. He believes that this is a repetitive cycle where society dis - includes young people and therefore they start to build up the mentality that no one is on their side or that no one like's them which leads to them behaving badly or always having a bad attitude to anyone who is not a part of their community. Also, he believes that those in the working class are categorised as useless and are left to fend for themselves instead of the young people getting help and support which adds to their rebellion.  


The target audience of the TEDx Lecture are adults that are mostly likely to be aged 29 upwards and are in the middles class upwards. This is reflected by the type of people in the audience and the normality of a TEDx Lecture which is " nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world- "https://www.ted.com/about/our-organization"". From this it can be inferred that these lectures are more for people that seek knowledge and intellectuality and therefore i would categorise them in this age group and social class. This compares to the audience for Plan b's films and music as this targets people of a more younger age, as he mentioned in the lecture, which could therefore show that this talk is targeted at more than one audience being those who are of the lower class, a middle classed audience, a younger audience and also an older audience. 

Plan B says that the media exacerbates the negative behaviour of people who are in the lower class and "chavs" as they chose stories of a dominant representation to put in the media. For example, where he is telling the story of his filming experience and a group of young men defended him against another group of young men to progress his filming but the media leaving this part out so that societal views on gangs do not change. 
Cohen's media theory suggests - "http://www.mediaknowall.com/as_alevel/mediaviolence/violence.php?pageID=moral" - "Moral panics then, are those processes whereby members of a society and culture become 'morally sensitized' to the challenges and menaces posed to 'their' accepted values and ways of life, by the activities of groups defined as deviant. The process underscores the importance of the mass media in providing, maintaining and 'policing' the available frameworks and definitions of deviance, which structure both public awareness of, and attitudes towards, social problems." This can be linked to Cohen's media theory as the media makes coverage of this situation to entice the audience and progresses to tell the story in a negative way in order to sustain that negative mentality and not go against societal views and in order to be able to have social control by putting out a "resolution" to satisfy the audience. 

Ill Manors broadcast: music video analysis

Ill Manors broadcast: music video analysis

Media Forms
How is it typical of a music video? 
Media Representations
How does it represent the London riots/rioters?
Media Audiences
What audience pleasures does the music video offer?
Media Institutions
How does the music video help to promote the film of the same name?

Media Forms
How is it typical of a music video?

Plan B's music video "Ill Manors" adapts an aspect of a typical music video as this has a strong meaning behind it from the use of the visuals. As seen in the music video it is very conflicting through the groups of people used, one being those of authority and one being people that are living in a council house estates. This gives the music video meaning as this emphasises the on-going battle between these two groups of people and the problems within British society that are looked profoundly upon. The narrative of this video can also be seen through the visuals as there are rebellious actions like the riots, fighting and havoc to show the engraved anger that those in this circumstance have towards politicians that do nothing to help them which presents the overall tone and mood of the lyrics and meaning and therefore reflects that aspect of a typical music video.  

Another aspect of a music video that "Ill Manors" has is a performance of the artist. Plan B is seen throughout the music video lip syncing the song amongst real life situations whilst carrying out a visual style that reflects this. For example, the scene in the music video where Plan B is a part of the group of youngsters whom are in a council estate and are rilled up. Plan B reflects this type of theme by the clothes that he is wearing and the actions of him which can be seen as a performance as he is mirroring the lyrics of the song which is a key convention of a music video. Also, there are numerous close ups and the use of the ideology of a "spectacle" as often Plan B is directly addressing the audience by "looking at them" making them feel involved in what is going on in which is normally a feature of a music video. 

Also, an aspect of a typical music video that is incorporated in "Ill Manors" is a clear theme. As the genre of this song is rap, the theme of this is normally associated with streets and violence and this is portrayed in "Ill Manors". It can be seen clearly as the setting of the music video is outside and the characters seem streetwise. There is alot of violence and defiance included like robberies which carry out and present a clear theme to what the music video is about and the genre that it is entitled towards. The theme is also illustrated through the pace of montages and lighting as it is light and gloomy at the start of "Ill Manors" but towards the end it is quite dark which symbolises the stereotypes of young people which is that they are out on the streets all day and represents the objective of the music video which is a key aspect of a music video. 


Media Representations
How does it represent the London riots/rioters?

Plan B's music video "Ill Manors" represents the London riots as there is the cause behind the riots - police. The overall objective of the London riots to get justice behind a young man that got shot by police and youngsters did this by arson and looting which can be seen in the music video. This represents the London riots as the same events that happened in the riots is reflected in the music video like the burning of police cars, shop lifting and causing havoc and is represented as there are numerous stand of's between police and young people. Also, this ideology is literal as there is a mention of the riots in "Ill manors" where the audience can make the inference that this song represents the London riots. 

"Ill Manors" also represents the London rioters as there are young people in the music video. The London riots were mostly carried out by youngsters that got in a form of communication with each other through social media and this can reflected where the female is holding the phone recording the fight. In addition to this, most of the youngsters were seen as the "lower class" and this is mirrored through the way that they are dressed in this music video - mostly in tracksuits with their hoods up or wearing a cap. This appearance carries the stereotype of trouble and violence which is fulfilled in "Ill Manors" and therefore represents the London riots as it can be seen that there are a gang of young people causing devastation. 


Media Audiences
What audience pleasures does the music video offer?
The audience pleasures that the music video offers is personal identification - Blumber and Katz. Young people who are in this situation that are living in a council house and classed as "chav's" will watch "Ill Manors" and will concur with the points made in this music video. For example, where there is a mention of the youth centre being closed down and the members of that having nothing to do, people who have experienced that will feel a connection to the music video and audience pleasures will be met through this. Also, those who did go out and participate in the riots who feel a general attack from society because of their actions would see that this video is going against that ideology that the riots was a bad thing and therefore they will be able to connect to "Ill Manors" and audience pleasure will be met.  

Plan B's "Ill Manors" has the audience pleasures of understanding. The particular segment of the audience that did not understand London riots or why a number of young people act a certain way will get closure on this as the reasons behind this is explained in the music video. "Ill Manors" is speaking out to an audience that always think bad of young people's actions and make them realise the effects that the outside society has on them and therefore other people will watch "Ill Manors" and start to understand young people meaning that when they go out or see a young person, they will keep in mind the message portrayed in "Ill manors" and feel less disgusted or frightened. This is a part of audience pleasures. 

Media Institutions
How does the music video help to promote the film of the same name?

The music video helps to promote the film of the same name as the movie is also called "Ill Manors" and the music video addresses some problems that are mirrored in the movie. The lyrics are based on the attitude and thoughts of young people that live in council houses and associates them with things like smoking and carelessness which is seen in the film aswell. This promotes the film as people will view the music video and get a gist of what the film would be about and if they are interested they will feel urged to watch the film. Also, as the music video is named the same as the film, this synergy will cause the audience to remember "Ill Manors" and be able to easily remember the film title which will promote the film. 

"Ill Manors" promotes the film as this is a short visual and sums up what the film is about. This media platform promotes the film as music is normally catchy and the more consumers listen to the song, the more they will start to observe the underlaying message leading them to do more research on the music video and by association they will come across the film. This will promote therefore promote the film. Also, the "Ill Manors" music video helps to promote the film "Ill Manors" as the characters that are in the movie are also in the music video. This will lead the audience to identify those in the music video and through this synergy if they like the look of some of the characters, this will encourage them to want to see more of the characters and therefore they will watch the film.

Ill Manors soundtrack research task

Research the Ill Manors track and soundtrack album - focusing particularly on the institutions and critical reception. Find out:

• the record companies/institutions behind Plan B
• sales/downloads for the soundtrack
• music reviews 

   
The record companies/ institutions behind Plan B

• Atlantic Records
• 679 Artists 
• Mercury Records
• Warner Bros. Records
• Asylum Records
• Cordless Recording

Sales/ downloads for the soundtrack

Chart (2012)	Peak position
Belgium (Ultratip Flanders)	89
Scotland (Official Charts Company)	9
UK R&B (Official Charts Company)	3
UK Singles (Official Charts Company)	6
UK Official Streaming chart Top 100	89

Music Reviews

79% - Rotten Tomatoes

2/5 - The Guardian 

7.1/10 - IMDB