Ill Manors print: branding

Ill Manors print: branding

Find at least three different print examples (billboard adverts, film posters, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:

• What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?
• What design features help identify the Ill Manors brand?
• What examples of synergy can you find with the broadcast platform or other print examples?

Film Poster

The key conventions that help to identify the print text is the font used for the title "Ill Manors" and the image used. There are key aspects that are identifiable like the character "Aaron" and the background imagery - council houses and grey skies accompanied by the review quotes and the phrase "We are all products of our environment. Some environments are just harder to survive in." In addition to this, the directors name "Plan B" is also found. 

The design features that help to identify the Ill Manors brand is the gritty visuals. The objects like guns, cigarettes and the attire of the characters show this. Also the background is consistent in things like the grey clouds and the council houses. The overall image of the "Ill Manors" brand is quite serious and dark portrays the dominant ideology of misbehaved youngsters. 

Synergy can be found with the broadcast platform or other print examples as the setting is mostly based are council houses and supports negative things like guns, drugs, cigarettes, etc... Also, the imagery normally includes clouds and the character "Aaron" or Plan B as ther central image. 

Billboard advert

The key conventions that help to identify the print text is the imagery. As seen in the film poster above, there is a grey sky and the background image has council estate buildings. Also the the key conventions reflects the font of the film title and supports the negative stereotypes about youngsters which can be seen as Plan B is smoking. Even though, the central image has changed from the character "Aaron" to Plan B, the brand is still identifiable as Plan B is the director of the movie and the artist normally seen when, for example, he is doing interviews based around "Ill Manors".

The design features that help to identify the Ill Manors brand is the gritty visuals. As seen above this is reflected in this billboard advert as it is mostly grey and Plan B's attire mirrors the character "Aaron's" attire in the film poster. Also, the font of the title and text on this billboard is the same font used in the other media texts to do with Ill Manors. 

Synergy can be seen with the broadcast platform or other print examples also through the text font, the object used (cigarette) and the setting. The audience will be able to make a connection between this billboard advert and the film poster as they will be able to see that the same things are being portrayed and also there is a resemblance to what the actual film is about. 

DVD Packaging 

The key conventions that can be seen in the DVD packaging is the visuals used. The ideology behind "Ill Manors" is presented through this which can be seen through the gun being held and the guns in the snippets on the summary side of the DVD packaging. Also, the setting of the clouds, greyness and seriousness is also presented in this which is a key convention of the film. In addition to this, the font of the text has remained the same which has been accompanied by film reviews leading this to be a key convention of the Ill Manors. Finally, the characters used represent a key convention as the character "Aaron" is the central image which reflects back to the Film poster. 

The design features that help to identify the Ill Manors brand again is the dark clouds brewing and the background of council estate buildings. Also the attire of the characters on the DVD packaging show this and the text font used being a design feature. In addition to this, the character "Aaron" or Plan B is normally positioned centrally on the broadcast platform. 

There is synergy of this with the billboard shown as this has the same visual aspect of the setting and especially shown in the film poster. The image used and the reviews in the film poster has kept the same for the DVD packaging meaning that this brand can be easily identified. Also, through all of these print platforms there is synergy as this reflects the music video which is shown in the setting snd is based around a council estate and also uses some of the characters that can be seen in the "Ill Manors" print platform.