Ill Manors: Broadcast platform concluded
1)
1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.
(https://en.wikipedia.org/wiki/SB.TV) -SBTV is a multi-faceted company founded by Jamal Edwards and run by a small team of young people who work on web-based content, generally with a new music angle. The media platform has its origins and roots in urban music.
The target audience for this interview are young people most likely to be aged 15 - 27 and more targeted towards lower/ middle classes people. This can be seen as there is explicit language being used and the interview is not a typical professional interview.
2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?
The audience appeal for an interview like this is firstly the organisation behind the interview (SBTV) as they are young, fun and have a large audience platform, also, as they are interviewing a rapper (Plan B) which would appeal to this particular audience. The opening of the clip emphasises this appeal as it is humorous and portrays a sense of interest.
3) How is Plan B (the brand) represented in this text?
Plan B (the brand) is represented in this text the audience can see his work ethics like having multiple work stations and him highlights that he's been doing alot of work. Also, his film is previewed with is representing his brand.
2)
1) What is SOHK.TV?
(http://www.sohk.tv/) - SOHK.TV is Online channel for all film lovers. Featuring exclusive interviews, creative insights and inspirations.
Filmmaking as told by the auteurs and luminaries of our time.
2) Why is Ill Manors a good fit to promote on SOHK.TV?
Ill Manors is a good fit to promote on SOHK.TV as this features films and interests of "our time" meaning that this appeals to the 21st century and this generation which is a good fit to promote Ill Manors as this film includes interests and people of this generation and addresses problems that some face.
3) What kind of audience would subscribe to SOHK.TV? Is it a different audience to the main target audience for Ill Manors? Why might this benefit Ben Drew and the institutions behind Ill Manors?
The audience that would subscribe to SOHK.TV is most likely to be an audience that are of a middle class and probably aged 18 - 30. This differs to the main target audience for Ill Manors slightly but will benefit Ben Drew and the institutions behind Ill Manors as this will mean that they will receive a wider target audience for the film.
3)
1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?
(https://en.wikipedia.org/wiki/Jonathan_Ross) - Jonathan Stephen Ross, OBE (born 17 November 1960) is an English television and radio presenter, film critic, and actor best known for presenting the BBC One chat show Friday Night with Jonathan Ross during the 2000s. ... After leaving the BBC,Ross then began hosting a new chat show on ITV, The Jonathan Ross Show.
The channels that this show has appeared on is:
- ITV
- BBC One
Jonathan Ross has been a controversial media figure in the past because of the sexually offensive phone calls to Fawlty Towers actor Andrew Sachs during a BBC Radio 2 programme.
The target audience for this interview is those of the middle - class and aged 28 - 39. This would be for those who are looking for a sense of humour and receive joy from gaining knowledge on celebrities and talk shows. This can be reflected by the type of celebrities that have been interviewed on the Jonathan Ross show.
3) What is the audience appeal for a programme like the Jonathan Ross show?
The audience appeal for a programme like the Jonathan Ross show would be the amusement and entertainment. As this is a talk show consumers could find entertainment from Jonathan Ross's interviews of celebrities as they get to understand the celebrities on the show better which is accompanied by humour.
4) How is Plan B (the brand) represented in this text?
The Plan B brand is represented in this text as he offers insight to the film and what it is about. He also does an insight to his beliefs and ideologies that he represents as a person, a brand and a difference within the general mind concept of people meaning that the brand stays consistent throughout all his media platforms.
4) Listen to this interview with Plan B on Fearne Cotton's BBC Radio 1 show.
1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?
The listening period for BBC Radio 1 was 10.4 million during 2015. The BBC Radio 1 audience has declined over recent years because of changing because of changing youth habits meaning that youth have different interests which differ from what BBC Radio 1 are offering and therefore they are not listening in anymore.
2) Who is the target audience for BBC Radio 1?
(http://www.bbc.co.uk/bbctrust/our_work/services/radio/service_licences/bbc_radio_1.html) - The target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
3) How does Plan B promote Ill Manors in this interview?
Plan B promotes Ill Manors in this interview by talking and explaining about it. Ill Manors is also promoted as the sound track "Ill Manors" is played and Plan B goes on to explain how the production of the track has been created. If the audience like the sound of the soundtrack they will feel urged to watch the film.
4) What representation of Plan B can we find in this interview?
The representation of Plan B in this interview is that he is a very hardworking person and multi-talented. He also represents a voice and understanding for young people as he mentioned that he wanted to help alot of young people with their careers and can be suggested that he has alot of left-wing views.
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