MIGRAIN: Reading an image

DENOTATION:
  This is an advert for RBK clothing and the representative is the rapper 50 cent and he is standing with a serious face. He is also wearing RBK clothing and is in the dark.

CONNOTATION: 
  Represents a rise, a come up from what he once represented and has developed into a new person by wearing the RBK clothing. Represents a strong, struggled background. Shows that he is able to express himself whilst wearing the clothing as he is a rapper and shows that the clothing encourages him to do better and fulfil his dreams. There is also a sense of seriousness via his facial expressions which shows that the clothing could better his life from all the seriousness and struggle that he has gone through. 


The colours used in this poster portray a sense of orientation around darkness and illustrates that there is a dark story behind 50 cents face. This sets the mood and atmosphere that there is something mysterious and sinister about the rapper.                     The frame of the advert resembles that the advert is relating to something of a wider picture and the frame is big but the writing/ font is quite small/ mysterious. Also the other picture in this advert represent a sense of identity and coming to terms with yourself as there there are numerous images of fingerprints which could show that RBK helps a person to become one with themselves.                                                                                                                   The composition of this image is the rapper 50 Cent on the left hand side of the poster and pictures of finger print on the right side of the poster. Each taking up half the size of the poster but most of the text is presented on the right hand side of the poster where the finger prints are.                                                                                                                             The size of the pictures are quite big but the majority of the text is quite small.                   The picture is an up close image of the rapper and shot at a straight angle and in addition to this he is the subject of the image alongside a picture of fingerprints.                               The setting of the photograph looks as if it was taken against a plain black background therefore probably taken indoors and the lighting affects the mood by making it a serious mood as the rappers face is brought out in light where are the background is black and the whole advert is in black and white which makes the advert for the product seem like it is a serious matter and it suggests that the product is more important.                                     The rapper in the pictures pose is standing and has a very serious facial expression which looks more towards an angry type of facial expression. 

I think that the target audience for RBK is more of a mature audience, (teenagers-adults) as the colour scheme is very plain and straightforward and also the stance of the rapper is very serious. To expand on this, the message on the advert saying "Where I am from there is no plan B. So, take advantage of today because tomorrow is not promised," makes it seem like the product is dedicated to an older audience as children are normally free, adventurous and accomplish a lot of things in a day and therefore this message is not directed towards them. 


PREFERRED READING. 

The message intended by the producer is that wearing Reebok would give you dominance and a sense of coolness is portrayed through the rappers stance. Also, the gritty colour scheme can show that by wearing the brand, you will get power and this shows that nothing can stop you, this shows the audience that by wearing the brand you are fearless. Therefore, the producers intention is to make people believe that their lives will be benefited and they will have a positive outcome if they wear something that is made by Reebok.   


NEGOTIATED READING

What we may view and assume when viewing this picture is that the rapper is a thug and dangerous. From how the rapper is positioned and the dark colours that orientate around him makes the viewer think that the rapper is violent and is out looking for trouble. 


OPPOSITIONAL READING

The opposite from what we're supposed to think from viewing this picture is that the rapper in this image has a dark background and may be out for revenge. This may portray that when wearing the product the person may feel the need to get revenge on something that may have upset them in the past or may bring back memories of something bad that has happened in the past.