Homework
Q1) What different forms of Media did you consume over the summer break? Give specific examples.
Q2) Define Print Media, Broadcast Media and e-Media. When do teenagers come into contact with print media, broadcast media and e-media on a daily basis? Which do they use most and why do you think this is?
Q3) What audience gratification do teenagers receive from using Apps such as Snapchat and Instagram? Why do you think they are so popular with their target audience? What gratifications do they offer?
Q4) Regarding the music industry, how has Media production and consumption changed over the last decade? (Think about the movement away from hard copies to streaming.) In your opinion, is this a positive shift? Justify your answer.
Q5) Julia Kristeva argues that no text is an isolated entity: ‘Any text is the absorption and transformation of another.’
Q2) Define Print Media, Broadcast Media and e-Media. When do teenagers come into contact with print media, broadcast media and e-media on a daily basis? Which do they use most and why do you think this is?
Q3) What audience gratification do teenagers receive from using Apps such as Snapchat and Instagram? Why do you think they are so popular with their target audience? What gratifications do they offer?
Q4) Regarding the music industry, how has Media production and consumption changed over the last decade? (Think about the movement away from hard copies to streaming.) In your opinion, is this a positive shift? Justify your answer.
Q5) Julia Kristeva argues that no text is an isolated entity: ‘Any text is the absorption and transformation of another.’
Think of our new Media language:
- Intertextuality- when one media text reference another text.
- Synergy- when one media text promotes another text.
- Convergence- Different types of Media platforms or technologies coming together.
Use the below examples and explain HOW each one is an example of the term.
INTERTEXTUALITY: In Disney’s Aladdin, the Genie character gets a crab caught on his finger. The crab is recognisable as Sebastian, a character from earlier Disney film, The Little Mermaid. Also consider the Scream franchise and the Scary Movie franchise.
SYNERGY: Also Disney. When Star Wars: The Force Awakens was released last year, the marketing team released Star Wars merchandise in Wal-Mart stores and did a deal with YouTube and Google where the two companies modified their Apps and websites with pictures and colours associated with the film.
CONVERGENCE: When Beyonce was starring in the films: The Pink Panther, Dreamgirls and Austin Powers, each time she released a music video with music from the film.
A1) Over the summer break the different media's that i consumed was snapchat, instagram, youtube, internet, cinema movie and television. I consumed media on snapchat by view the snaps that people sent me of themselves or items and also by viewing snapchat stories whether it be other people or the news. Also, i consumed media on instagram by viewing the images and videos that were posted on my timeline via the people that i follow on the social networking site. By using youtube, i consumed media by watching numerous music videos and soundtracks that were created and uploaded by various musical artists. In addition to this, i consumed media via the internet as i looked at clothing stores online and also watching tv episodes/movies online which was also the same as when i went to the cinema and watched the movie "Suicide Squad." I also, consumed media regularly when watching television as multiple forms of media were presented to me through watching TV.
A2) - Print media uses physically printed media, such as magazines and newspapers.
- Broadcast media is where information is transmitted immediately, normally through things like phones, laptops, tablets.
- e-media is media that take advantage of electronic technology. They may include television, radio, Internet, fax, CD-ROMs, DVD, and any other medium that requires electricity or digital encoding of information.
Teenagers come into contact with print media when buying things like magazines and newspapers in shop or reading books.
With broadcast media teenagers come into contact with it in everyday life through the use of their smartphones/ electronical devices e.g laptop, television.
Teenagers may use e-media when using things like watching a DVD or listening to CD via the CD-ROM in computers/ laptops.
The most type of media that teenagers use is broadcast media as teenagers want to use something that is quick and effective quickly. This allows teenagers to send things like messages or view things like videos rapidly through a smartphone or laptop without being time- consuming and therefore would appeal to a wide majority of teenagers.
A3) The audience gratification that teenagers receive from using apps like snapchat and Instagram being able to obtain and do various things using these apps. This makes it popular as there are things beyond posting a picture which provokes the user to use the apps more as they are able to do a number of distinctive activities on the app. Also, i think that it is popular as in this generation teenagers are becoming more obsessed with taking a picture and presenting it to others and these apps allow teenagers to do that. The gratifications that these apps offer is taking an image and posting it, viewing other people's media that they have posted, viewing things like the news or sports media, having filters, having things that make them different e.g. snapchat allows you to send photos for up to 10 seconds and then it disappears or to post a picture on your story for 24 hours before it disappears. Also being able to directly message someone without openly having to do so where everyone can view it.
A4) Media production and consumption changed over the last decade as streaming music has become more popular than actually buying a hard copy of the song. I do not think that this is a positive shift because music producers and music artists are loosing out on potential money as their music could be downloaded illegally for free which more people are starting to do than purchasing the hard copy.
A5) INTERTEXTUALITY: In Disney’s Aladdin, the Genie character gets a crab caught on his finger. The crab is recognisable as Sebastian, a character from earlier Disney film, The Little Mermaid. Also consider the Scream franchise and the Scary Movie franchise.
-This is an example of intertextuality as the crab is referenced in 2 products of Disney's films. These two films are different but have the same feature of the crab and therefore one media text references another. This is also the same in Scream and Scary Movie as the main character in Scream is also used in Scary movie and therefore there is a reference from Scream into Scary Movie.
SYNERGY: Also Disney. When Star Wars: The Force Awakens was released last year, the marketing team released Star Wars merchandise in Wal-Mart stores and did a deal with YouTube and Google where the two companies modified their Apps and websites with pictures and colours associated with the film.
- This is an example of synergy as by Star Wars selling merchandise in Wal-Mart, this will promote Wal-Mart and Star Wars fans will then go to the business to buy this merchandise and Wal-Mart will receive more customers and also this is promoting Star Wars as numerous people shop at Wal-Mart meaning they will see the merchandise and may want to watch the film. This will also be similar for Youtube and Google as they modify their apps and websites associated with Star Wars, it is promoting Star Wars as these are widely used types of media and if people see that they are being associated with Star Wars, they may feel more obliged to go and watch the film.
CONVERGENCE: When Beyonce was starring in the films: The Pink Panther, Dreamgirls and Austin Powers, each time she released a music video with music from the film.
-This is an example of convergence as music videos and films are different and as Beyonce starrs in these films and releases music videos revolved around the music presented in the films, she is merging the two as references then can be made by the public once watching the films/ music videos and they therefore support eachother.
Your work on convergence / synergy and intertextuality is accurate with examples that back up your understanding of the terminology. Please go back over it and bold all your media terminology.
ReplyDeleteEBI- Look us Blumler and Katz' Audience Gratifications Theory and think about how to apply these to the audience pleasures question.
Audience Gratification Theory:
Delete-The audience is active and its media use is goal oriented.
-The initiative in linking need gratification to a specific medium choice rests with the audience member.
-The media compete with other resources for need satisfaction.
-People have enough self-awareness of their media use, interests, and motives to be able to provide researchers with an accurate picture of that use.
-Value judgments of media content can only be assessed by the audience.
This can be applied to please the audience as Snapchat and Instagram meet teenager satisfaction as it explores the theme of self indulgence which is related to teenagers. This is because most like to take photos and show them and both of these apps allow teenagers to do that and also modify pictures. Both these apps also have unique characteristics which make the apps more exciting and pleasurable for teenagers.