Ideology: further reading and tasks
MM52
Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda
1) What view of capitalist ideology is presented in the Hunger Games films?
The capitalist ideology presented in the Hunger Games film is that people that have more authority vindicate the lives of those with less power.
2) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?
The hunger games had become a symbol for rebellion and now the people on Panem are fighting back. This therefore influenced ideological beliefs as this is repeatedly being shown and therefore it starts to become a concept that is accepted by consumers meaning that they start to develop the same beliefs causing them to fight back.
Page 48: They Live - Understanding Ideology
1) What are the four accepted ideological beliefs in western societies highlighted by the article?
Gramsci’s Hegemony theory is the acceptance of being obedient, consuming, marrying and reproducing, and not questioning authority has become part of the natural order. This is evident that the illusion that the authority create is simply widely accepted by society.
3) What does French theorist Louis Althusser suggest about ideology and consumerism?
His view was that ideology is the greatest material power and dominates our day to day lives through two key forms of control. The first one being Repressive State Control, through the major institutions of society – the Government, Army, Police, Courts, etc. who regulate social behaviour, and the second one being the ‘Ideological State Apparatuses’, such as the Church, the media, educational institutions, the family unit etc. who control and dominate implicitly through ‘common sense’ acceptance and social norms.
4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!
In my opinion, I think that this statement is true as people normally accept what is going on in the media as they may feel that as they have a higher authority, the things that they being said are true, although, this may not always be the case. Sometimes things in the media are true and as the media broadens our knowledge on these things we become wiser and more passionate about it. However, there are things and perspectives in the media of the economic elite that people just accept and they may not be necessarily find it true if they really consider it but as influence of the media is strong, they begin to believe and then their actions and thoughts are based of others' perspective.
- People should put their families first.
- People should work hard for their money
- Women should behave in feminine ways, and look after their appearance.
- Unlike some other cultures or regimes, it is not forced upon us through violence or coercion by government or the military.
Gramsci’s Hegemony theory is the acceptance of being obedient, consuming, marrying and reproducing, and not questioning authority has become part of the natural order. This is evident that the illusion that the authority create is simply widely accepted by society.
3) What does French theorist Louis Althusser suggest about ideology and consumerism?
His view was that ideology is the greatest material power and dominates our day to day lives through two key forms of control. The first one being Repressive State Control, through the major institutions of society – the Government, Army, Police, Courts, etc. who regulate social behaviour, and the second one being the ‘Ideological State Apparatuses’, such as the Church, the media, educational institutions, the family unit etc. who control and dominate implicitly through ‘common sense’ acceptance and social norms.
4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!
In my opinion, I think that this statement is true as people normally accept what is going on in the media as they may feel that as they have a higher authority, the things that they being said are true, although, this may not always be the case. Sometimes things in the media are true and as the media broadens our knowledge on these things we become wiser and more passionate about it. However, there are things and perspectives in the media of the economic elite that people just accept and they may not be necessarily find it true if they really consider it but as influence of the media is strong, they begin to believe and then their actions and thoughts are based of others' perspective.
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