Ill Manors e-media: Tag London campaign
1) Summarise the Ill Manors Tag London campaign in 100 of your own words.
2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?
3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.
5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
1) The Ill Manors Tag London campaign was created in order to prompt the audience to have their say and be incorporated in the issues of Britain but also to promote the Ill Manors brand. This was used on media platforms such as Twitter by using the "#IllManors" where the audience could win a competition where they would be able to listen to a few songs off of the song track before it was released and also have a selection of tweeted perceptions on the issues of society in Britain broadcasted through certain locations in London. This helped interaction and involvement between the audience and Ill Manors.
2) The Ill Manors Tag London campaign helps to promote Plan B, the soundtrack and the film as this has alot of media coverage which ensures that it reaches a wider audience and brings awareness to Ill Manors as a brand. The synergy between the products of Ill Manors ensures that there is an easy and recognisable link for the audience leading to the more hashtags tweeted across Twitter, the more the audience would be able to get a clear understanding of the purpose and urge them to view more like the film and soundtrack which promotes Ill Manors.
3) There are synergy links between the Tag London campaign and other texts of Ill Manors. For example, in the video clip revolved around the Tag London campaign, the soundtrack that is used in the trailer and film is also used. In addition to this, on the website, the same colour schemes, font and type of images used as the background is also used in other texts like the Ill manors film poster and the billboard poster. This helps there to be an easy connection between all of the Ill Manors texts.
4) User - generated campaigns may be more successful than traditional media campaigns as this allows more of an incorporation between audiences and media projects.
3 reasons for this is that:
1. A wider audience is reached - this is because if the campaign is on mainstream media institutions like Twitter, the user coverage is large leading to more people being aware of the campaign which could lead to the success of it.
2. Audiences are involved - there is audience interaction leading to them to feel an obtained status of necessity and importance to the campaign which would make them want to be more involved in what is happening as they have influence and power.
3. UGC is also more popular with media institutions as there is more of a digital world therefore using media platforms is included in most people's everyday habits so this would be easier from them to access and get involved.
5)
TWEET 1: #ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB
Target Audience
This tweet would appeal to more of an audience of young adults and would be directed to more of a working class. This is because young people may be oblivious to more of the subliminal message that has been identified and incorporated in this tweet.
TWEET 2: WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS
Target Audience
This tweet would appeal more of an audience of young adults and adults. This would also be directed towards to people that are in the middle class. This is arising an issue and statement in regards to the events that are happening in Britain which would regard to the middle class.
TWEET 3: SOUNDS LIKE THE TRUTH #ILLMANORS
Target Audience
This tweet would appeal to a young audience and would most likely be directed towards the working class. This is because the tweet is simple and could be understood easily.
TWEET 4: PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
Target Audience
This tweet would appeal a young audience that may be lower middle/ working class. This is because of the colloquialism used "sick".
TWEET 5: ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS
Target Audience
This tweet would appeal a older audience that are in the middle class. This is because it is arising an issue between the two demographics and mentions the youth. This initiates a lot of thought and holds a more meaningful message.
2) The Ill Manors Tag London campaign helps to promote Plan B, the soundtrack and the film as this has alot of media coverage which ensures that it reaches a wider audience and brings awareness to Ill Manors as a brand. The synergy between the products of Ill Manors ensures that there is an easy and recognisable link for the audience leading to the more hashtags tweeted across Twitter, the more the audience would be able to get a clear understanding of the purpose and urge them to view more like the film and soundtrack which promotes Ill Manors.
3) There are synergy links between the Tag London campaign and other texts of Ill Manors. For example, in the video clip revolved around the Tag London campaign, the soundtrack that is used in the trailer and film is also used. In addition to this, on the website, the same colour schemes, font and type of images used as the background is also used in other texts like the Ill manors film poster and the billboard poster. This helps there to be an easy connection between all of the Ill Manors texts.
4) User - generated campaigns may be more successful than traditional media campaigns as this allows more of an incorporation between audiences and media projects.
3 reasons for this is that:
1. A wider audience is reached - this is because if the campaign is on mainstream media institutions like Twitter, the user coverage is large leading to more people being aware of the campaign which could lead to the success of it.
2. Audiences are involved - there is audience interaction leading to them to feel an obtained status of necessity and importance to the campaign which would make them want to be more involved in what is happening as they have influence and power.
3. UGC is also more popular with media institutions as there is more of a digital world therefore using media platforms is included in most people's everyday habits so this would be easier from them to access and get involved.
5)
TWEET 1: #ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB
Target Audience
This tweet would appeal to more of an audience of young adults and would be directed to more of a working class. This is because young people may be oblivious to more of the subliminal message that has been identified and incorporated in this tweet.
TWEET 2: WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS
Target Audience
This tweet would appeal more of an audience of young adults and adults. This would also be directed towards to people that are in the middle class. This is arising an issue and statement in regards to the events that are happening in Britain which would regard to the middle class.
TWEET 3: SOUNDS LIKE THE TRUTH #ILLMANORS
Target Audience
This tweet would appeal to a young audience and would most likely be directed towards the working class. This is because the tweet is simple and could be understood easily.
TWEET 4: PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
Target Audience
This tweet would appeal a young audience that may be lower middle/ working class. This is because of the colloquialism used "sick".
TWEET 5: ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS
Target Audience
This tweet would appeal a older audience that are in the middle class. This is because it is arising an issue between the two demographics and mentions the youth. This initiates a lot of thought and holds a more meaningful message.
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