Homework
Answer these questions on your blog:
1) What does new Media such as 'Clouds over Sidra' offer audiences? What is there a target audience and how do you know?
2) How has the new perspectives offered by the digital world changed the relationship between the audience (consumer) and the Media product (producer)?
Consider: Sensory overload / the role of empathy / Immersive media
1) This offers the audience an insight into the life of people in Syria and the effects it has on them and also makes the viewer more aware and involved as the 360 degree footage of the events thats happening in Syria is realistic and makes the viewer feel like they are a part of what is happening. The target audience may be for people that have a job (young adults and adults) in the raising funds aspect as this shows them the inadequacies that people in Syria have and is asking them to donate/help them. This may be for a wider audience though so that they are more aware of what is happening around the world.
2) The new perspective offered by the digital world changes the relationship between the audience and the media product as the consumer is more indulged in the media and, in a way, are participating and have more of a realistic view of what is happening. This makes the relationship of the consumer and producer less distant, as the producer used to make media and the audience used to view it, to making the relationship more close knit as the consumer is taking part in the media, e.g the immersive media of the 360 degree video makes the consumer interact with the video more and they are able to take part in looking around their surrounding and therefore is being involved in the production of the media. This evokes the role of empathy as there is more realism which causes sensory overload and therefore this makes the audience feel more inclined to help.
2) The new perspective offered by the digital world changes the relationship between the audience and the media product as the consumer is more indulged in the media and, in a way, are participating and have more of a realistic view of what is happening. This makes the relationship of the consumer and producer less distant, as the producer used to make media and the audience used to view it, to making the relationship more close knit as the consumer is taking part in the media, e.g the immersive media of the 360 degree video makes the consumer interact with the video more and they are able to take part in looking around their surrounding and therefore is being involved in the production of the media. This evokes the role of empathy as there is more realism which causes sensory overload and therefore this makes the audience feel more inclined to help.
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