Psychographics

Psychographics

First, create an example couple that represents your psychographic group (just like the Mosaic profiles).

Tell us a bit about the couple – who they are, where they work/study, what they like doing in their spare time. Bring them to life.

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet?

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package –Freeview or Sky? Films?

E-Media: What technology do they own? What websites do they visit (if any)?

Psychographic group: ASPIRERS

Jade (22) and Stephan (25) met whist modelling in Paris for Paris fashion week and admired the fashion that they both possessed outside of their modelling careers. When they started talking they realised that they were both really into the brands 'BAPE' 'Adidas' 'Gucci' 'Nike' and 'Supreme.'  Stephan studied in a comprehensive school in Manchester and then went on to work in the sports shop 'JD Sports' before he wanted to go into modelling. Jade dropped out of school when she was 15 as she didn't value school and their uniform but ended up getting scouted by a Select model and now is one of the world's leading female models. They both went on to work in the fashion business as models but as Stephen is not as recommended as Jade he works as a photographer for Timpson LTD in London when he is not modelling. They spend most of their time together looking at clothes and trainers online but in their separate spare time Jade goes on numerous shopping trips to the most high end fashion shops in the country and takes pride in her appearance and Stephen seeks ways to have a higher fashion and have a unique style compared to everyone else, even if that means buying something at a high price that is not as worth it. However, they both listen to a lot of music in their spare time and put in a lot of time on their appearance during the day. 

Jade enjoys reading Vogue magazines and Cosmopolitan in her spare time and watches MTV and programmes like Make Me A Supermodel, Victoria Secret Fashion Show, MTV Music Awards and Keeping Up With The Kardashians on her Sky Broadband. She also has the latest iPhone 7, an Apple Watch, An iPad, Macbook and a 52" smart curve TV. She visits websites like Puma, Nike, BAPE, Asos, Supreme and etc.. 

Stephan only reads the GQ Magazine where he enjoys looking at style advice and tips, sexy women, entertainment and culture news. He also likes watching Top Gear and Dare Devil in particular on Netflix and owns a Macbook Air, iMac desktop, iPhone7 plus and a Samsung 3D TV. Stephan enjoys going on websites like Topman, Zara, Adidas, Nike, BAPE, BOOHOO Man and other high end clothing stores like Rolex and Louis Vuitton.