Homework - Own Advert Analysis.

Homework

                                                                                                                                                                                               Choose your own advert, write a similar analysis on your blog for a print advert of your choice. Use the same key words and headings and always consider the possible connotations. Highlight any example of media language in a different colour or text
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The denotations of this smoking advert is that there is a man smoking but as smoke unravels it forms into a shape of a gun. The connotations of this shows that as the smoke from the cigarette and the smoke gun is connected. It shows that smoking is the same as a gun being pointed to someone's head. It connotes that smoking is dangerous, deadly, harmful and takes a violent stance towards your body. The colours of this poster is black, white and grey which are very dull, morbid colours. This could represent the dark truth behind smoking and the scary/ taunting effects that it has on the body. In addition to this, the framing of the picture shows a smoke figure of a gun next to a man pointing at his head which shows that smoking is hazardous and can be a killing agent. As the man in on the left hand side of the advert and the smoke figure of the gun in on the right hand side, this composition portrays that as your heart is on the left hand side of your body and keeps a person alive, the decision that the man is making is entirely his and he is choosing to end his life by smoking, in effect, shoots his heart with a gun. The text at the bottom of the right hand side of the advert says, "Kill a cigarette and save a life. Yours." and the size of the text is small. This is because the message from this advert is portrayed clearly and therefore the main focus is the image of the gun ravelling from the cigarette facing the guy. Also,  The type of shot of this picture is a medium shot from a straight angle which shows that the main cause of concern in the person and the effects of smoking. The subject of the photograph is the cigarette and the smoke unravelling from it as it presents a serious message for the consequences of smoking. The setting of the photograph looks like it was taken indoors as it is against a black background which makes the picture more dark. Also, the lighting of the affects the mood and atmosphere as it casts a shadow on the mans face which suggests that the product (The cigarette) is slowly dimming the male's life and taking over in a dark way. The person in the photograph is posed in a serious way, it is not clear whether they are sitting or standing but their face looks miserable and vulnerable which could indicate that smoking has a negative effect on their life and lifestyle.

A

MIGRAIN: Reading an image

DENOTATION:
  This is an advert for RBK clothing and the representative is the rapper 50 cent and he is standing with a serious face. He is also wearing RBK clothing and is in the dark.

CONNOTATION: 
  Represents a rise, a come up from what he once represented and has developed into a new person by wearing the RBK clothing. Represents a strong, struggled background. Shows that he is able to express himself whilst wearing the clothing as he is a rapper and shows that the clothing encourages him to do better and fulfil his dreams. There is also a sense of seriousness via his facial expressions which shows that the clothing could better his life from all the seriousness and struggle that he has gone through. 


The colours used in this poster portray a sense of orientation around darkness and illustrates that there is a dark story behind 50 cents face. This sets the mood and atmosphere that there is something mysterious and sinister about the rapper.                     The frame of the advert resembles that the advert is relating to something of a wider picture and the frame is big but the writing/ font is quite small/ mysterious. Also the other picture in this advert represent a sense of identity and coming to terms with yourself as there there are numerous images of fingerprints which could show that RBK helps a person to become one with themselves.                                                                                                                   The composition of this image is the rapper 50 Cent on the left hand side of the poster and pictures of finger print on the right side of the poster. Each taking up half the size of the poster but most of the text is presented on the right hand side of the poster where the finger prints are.                                                                                                                             The size of the pictures are quite big but the majority of the text is quite small.                   The picture is an up close image of the rapper and shot at a straight angle and in addition to this he is the subject of the image alongside a picture of fingerprints.                               The setting of the photograph looks as if it was taken against a plain black background therefore probably taken indoors and the lighting affects the mood by making it a serious mood as the rappers face is brought out in light where are the background is black and the whole advert is in black and white which makes the advert for the product seem like it is a serious matter and it suggests that the product is more important.                                     The rapper in the pictures pose is standing and has a very serious facial expression which looks more towards an angry type of facial expression. 

I think that the target audience for RBK is more of a mature audience, (teenagers-adults) as the colour scheme is very plain and straightforward and also the stance of the rapper is very serious. To expand on this, the message on the advert saying "Where I am from there is no plan B. So, take advantage of today because tomorrow is not promised," makes it seem like the product is dedicated to an older audience as children are normally free, adventurous and accomplish a lot of things in a day and therefore this message is not directed towards them. 


PREFERRED READING. 

The message intended by the producer is that wearing Reebok would give you dominance and a sense of coolness is portrayed through the rappers stance. Also, the gritty colour scheme can show that by wearing the brand, you will get power and this shows that nothing can stop you, this shows the audience that by wearing the brand you are fearless. Therefore, the producers intention is to make people believe that their lives will be benefited and they will have a positive outcome if they wear something that is made by Reebok.   


NEGOTIATED READING

What we may view and assume when viewing this picture is that the rapper is a thug and dangerous. From how the rapper is positioned and the dark colours that orientate around him makes the viewer think that the rapper is violent and is out looking for trouble. 


OPPOSITIONAL READING

The opposite from what we're supposed to think from viewing this picture is that the rapper in this image has a dark background and may be out for revenge. This may portray that when wearing the product the person may feel the need to get revenge on something that may have upset them in the past or may bring back memories of something bad that has happened in the past. 

Homework

Homework

Q1) What different forms of Media did you consume over the summer break? Give specific examples.

Q2) Define Print Media, Broadcast Media and e-Media. When do teenagers come into contact with print media, broadcast media and e-media on a daily basis? Which do they use most and why do you think this is?

Q3) What audience gratification do teenagers receive from using Apps such as Snapchat and Instagram? Why do you think they are so popular with their target audience? What gratifications do they offer?

Q4) Regarding the music industry, how has Media production and consumption changed over the last decade? (Think about the movement away from hard copies to streaming.) In your opinion, is this a positive shift? Justify your answer. 

Q5) Julia Kristeva argues that no text is an isolated entity: ‘Any text is the absorption and transformation of another.’ 

Think of our new Media language:

• Intertextuality- when one media text reference another text. 
• Synergy- when one media text promotes another text.
• Convergence- Different types of Media platforms or technologies coming together.  

Use the below examples and explain HOW each one is an example of the term. 

INTERTEXTUALITY: In Disney’s Aladdin, the Genie character gets a crab caught on his finger. The crab is recognisable as Sebastian, a character from earlier Disney film, The Little Mermaid. Also consider the Scream franchise and the Scary Movie franchise. 

SYNERGY: Also Disney. When Star Wars: The Force Awakens was released last year, the marketing team released Star Wars merchandise in Wal-Mart stores and did a deal with YouTube and Google where the two companies modified their Apps and websites with pictures and colours associated with the film. 

CONVERGENCE: When Beyonce was starring in the films: The Pink Panther, Dreamgirls and Austin Powers, each time she released a music video with music from the film. 






A1) Over the summer break the different media's that i consumed was snapchat, instagram, youtube, internet, cinema movie and television. I consumed media on snapchat by view the snaps that people sent me of themselves or items and also by viewing snapchat stories whether it be other people or the news. Also, i consumed media on instagram by viewing the images and videos that were posted on my timeline via the people that i follow on the social networking site. By using youtube, i consumed media by watching numerous music videos and soundtracks that were created and uploaded by various musical artists. In addition to this, i consumed media via the internet as i looked at clothing stores online and also watching tv episodes/movies online which was also the same as when i went to the cinema and watched the movie "Suicide Squad." I also, consumed media regularly when watching television as multiple forms of media were presented to me through watching TV.

A2) - Print media uses physically printed media, such as magazines and newspapers. 
       - Broadcast media is where information is transmitted immediately, normally through                things like phones, laptops, tablets. 
       - e-media is media that take advantage of electronic technology. They may include                  television, radio, Internet, fax, CD-ROMs, DVD, and any other medium that requires              electricity or digital encoding of information.

Teenagers come into contact with print media when buying things like magazines and newspapers in shop or reading books.
With broadcast media teenagers come into contact with it in everyday life through the use of their smartphones/ electronical devices e.g laptop, television. 
Teenagers may use e-media when using things like watching a DVD or listening to CD via the CD-ROM in computers/ laptops.
                                              
The most type of media that teenagers use is broadcast media as teenagers want to use something that is quick and effective quickly. This allows teenagers to send things like messages or view things like videos rapidly through a smartphone or laptop without being time- consuming and therefore would appeal to a wide majority of teenagers. 

A3) The audience gratification that teenagers receive from using apps like snapchat and Instagram being able to obtain and do various things using these apps. This makes it popular as there are things beyond posting a picture which provokes the user to use the apps more as they are able to do a number of distinctive activities on the app. Also, i think that it is popular as in this generation teenagers are becoming more obsessed with taking a picture and presenting it to others and these apps allow teenagers to do that. The gratifications that these apps offer is taking an image and posting it, viewing other people's media that they have posted, viewing things like the news or sports media, having filters, having things that make them different e.g. snapchat allows you to send photos for up to 10 seconds and then it disappears or to post a picture on your story for 24 hours before it disappears. Also being able to directly message someone without openly having to do so where everyone can view it.

A4) Media production and consumption changed over the last decade as streaming music has become more popular than actually buying a hard copy of the song. I do not think that this is a positive shift because music producers and music artists are loosing out on potential money as their music could be downloaded illegally for free which more people are starting to do than purchasing the hard copy. 

A5) INTERTEXTUALITY: In Disney’s Aladdin, the Genie character gets a crab caught on his finger. The crab is recognisable as Sebastian, a character from earlier Disney film, The Little Mermaid. Also consider the Scream franchise and the Scary Movie franchise. 

-This is an example of intertextuality as the crab is referenced in 2 products of Disney's films. These two films are different but have the same feature of the crab and therefore one media text references another. This is also the same in Scream and Scary Movie as the main character in Scream is also used in Scary movie and therefore there is a reference from Scream into Scary Movie. 


SYNERGY: Also Disney. When Star Wars: The Force Awakens was released last year, the marketing team released Star Wars merchandise in Wal-Mart stores and did a deal with YouTube and Google where the two companies modified their Apps and websites with pictures and colours associated with the film. 

- This is an example of synergy as by Star Wars selling merchandise in Wal-Mart, this will promote Wal-Mart and Star Wars fans will then go to the business to buy this merchandise and Wal-Mart will receive more customers and also this is promoting Star Wars as numerous people shop at Wal-Mart meaning they will see the merchandise and may want to watch the film. This will also be similar for Youtube and Google as they modify their apps and websites associated with Star Wars, it is promoting Star Wars as these are widely used types of media and if people see that they are being associated with Star Wars, they may feel more obliged to go and watch the film. 


CONVERGENCE: When Beyonce was starring in the films: The Pink Panther, Dreamgirls and Austin Powers, each time she released a music video with music from the film. 

-This is an example of convergence as music videos and films are different and as Beyonce starrs in these films and releases music videos revolved around the music presented in the films, she is merging the two as references then can be made by the public once watching the films/ music videos and they therefore support eachother. 

Media Intro

Media Intro


Q1)    Why did you choose AS Media Studies?

Q2) Did you take GCSE Media Studies (either here at Greenford or a different school)?

Q3) If you answered yes to Q2, what grade did you achieve in GCSE Media? What coursework tasks did you complete? What would you say your strengths and weaknesses were in GCSE Media?

Q4) What grade do you hope to achieve in A Level Media?

Q5) What are your current thoughts about your next steps after A Levels - university, apprenticeship, work?

Q6) What do you think the biggest media story of 2016 has been and why?

Q7) What media sources do you use to find out about news and current affairs?

Q8) What was the last film you watched?

Q9) What is your favourite ever TV series?

Q10) How many hours do you spend online in an average day? Is this too little, too much or about right? Why?

A1)      I chose AS Media Studies because I have very creative personality. In my opinion, I think that I always come up with new and unique ideas whether that be at school or at home and at home I do not get to express all of these ideas so I chose Media as a way to be able to express the type of person I am and the numerous ideas that I come up with.

A2)      I did not take GCSE media.

A4)      In A Levels, practically, I hope to obtain an A* but realistically I think I am capable of obtaining a B.

A5)      My next thought after A Level is to take some time out from education and find myself through doing different things that I have never done before like travelling or going into particular fields, i.e volunteering at a radio station to see which profession I think I would like, going on from there I would like to do an apprenticeship based on what I have found out from the time I have taken off from education or go into the working field.

A6)      The biggest Media story of 2016 I think is Britain coming out of the EU.

A7)      The media source that I use is Snapchat as you can view the news on stories that are on there.

A8)      The last film that I watched was Suicide Squad.

A9)      My favourite TV series is Power and Empire.

A10)   I spend just about the right time online as I am doing other activities like making music or coming up with clothes designs.