MEST1 Exam

Sunday 7 May 2017

Ill Manors e-media: Tag London campaign

1) Summarise the Ill Manors Tag London campaign in 100 of your own words.

2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?

3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.

5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

1) The Ill Manors Tag London campaign was created in order to prompt the audience to have their say and be incorporated in the issues of Britain but also to promote the Ill Manors brand. This was used on media platforms such as Twitter by using the "#IllManors" where the audience could win a competition where they would be able to listen to a few songs off of the song track before it was released and also have a selection of tweeted perceptions on the issues of society in Britain broadcasted through certain locations in London. This helped interaction and involvement between the audience and Ill Manors.

2) The Ill Manors Tag London campaign helps to promote Plan B, the soundtrack and the film as this has alot of media coverage which ensures that it reaches a wider audience and brings awareness to Ill Manors as a brand. The synergy between the products of Ill Manors ensures that there is an easy and recognisable link for the audience leading to the more hashtags tweeted across Twitter, the more the audience would be able to get a clear understanding of the purpose and urge them to view more like the film and soundtrack which promotes Ill Manors.

3) There are synergy links between the Tag London campaign and other texts of Ill Manors. For example, in the video clip revolved around the Tag London campaign, the soundtrack that is used in the trailer and film is also used. In addition to this, on the website, the same colour schemes, font and type of images used as the background is also used in other texts like the Ill manors film poster and the billboard poster. This helps there to be an easy connection between all of the Ill Manors texts.

4) User - generated campaigns may be more successful than traditional media campaigns as this allows more of an incorporation between audiences and media projects.
3 reasons for this is that:
1. A wider audience is reached - this is because if the campaign is on mainstream media institutions like Twitter, the user coverage is large leading to more people being aware of the campaign which could lead to the success of it.
2. Audiences are involved - there is audience interaction leading to them to feel an obtained status of necessity and importance to the campaign which would make them want to be more involved in what is happening as they have influence and power.
3. UGC is also more popular with media institutions as there is more of a digital world therefore using media platforms is included in most people's everyday habits so this would be easier from them to access and get involved.

5)
TWEET 1: #ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB

Target Audience

This tweet would appeal to more of an audience of young adults and would be directed to more of a working class. This is because young people may be oblivious to more of the subliminal message that has been identified and incorporated in this tweet.

TWEET 2: WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS

Target Audience

This tweet would appeal more of an audience of young adults and adults. This would also be directed towards to people that are in the middle class. This is arising an issue and statement in regards to the events that are happening in Britain which would regard to the middle class.

TWEET 3: SOUNDS LIKE THE TRUTH #ILLMANORS

Target Audience

This tweet would appeal to a young audience and would most likely be directed towards the working class. This is because the tweet is simple and could be understood easily.

TWEET 4: PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

Target Audience

This tweet would appeal a young audience that may be lower middle/ working class. This is because of the colloquialism used "sick".

TWEET 5: ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

Target Audience

This tweet would appeal a older audience that are in the middle class. This is because it is arising an issue between the two demographics and mentions the youth. This initiates a lot of thought and holds a more meaningful message.

The British film industry: institutional context

1) Find Media Factsheet #100 on the British film industry. Save it to USB or email it to yourself so you have access to the Factsheet for homework. You can find the Factsheet on the Media Shared drive - M:\Resources\A Level\Media Factsheets.

2) Read the whole of Factsheet #100 British film industry
3) What is the 'cultural test' to see if a film counts as British?
4) Complete the task on the Factsheet, researching the films listed and finding out what they score on the cultural test: Sweeney, Attack The Block, The King's Speech, We Need To Talk About Kevin and Skyfall.
5) What is the main problem for the British film industry?
6) What are three of the strengths of the British film industry?
7) What are the two options for the future of the British film industry?
8) In your opinion, which of these two options would best safeguard the future of the British film industry?

3) The cultural test includes an examination of the film split into four sections: Cultural Context, Cultural Contribution, Cultural Hubs and Cultural Practitioners. The film has to score 16 out of 31 to be classified as a British film.

The Sweeny

Financing: £3 Million

Cultural Test:

Attack The Block

Financing: £8 million

Cultural Test:

The King's Speech

Financing: $ 414.2 million

Cultural Test:

We Need To Talk About Kevin

Financing: $7 million

Cultural Test:

Skyfall

Financing: $200 million

Cultural Test:

5) The main problem for The British Film industry is that it has been production led rather than distribution led. This means that many UK films are made but, in order to get the film exhibited, the filmmakers have to sacrifice the distribution rights by selling the film to a distribution company.

6) Three strengths of the British Film industry is that there are outstanding creative skills of practitioners, outstanding facilities - British studios, camera companies and digital post-production houses all attract investment from filmmakers around the world, especially the USA.

7) The two options for the future of the British film industry are that British filmmakers could choose to rely upon co-productions with American studios to keep the industry afloat and to attempt to make low budget films targeted at a niche, British audience.

8) In my opinion, the best option would be to rely upon co-productions with American studios. This is because British films could make more potential revenue as it will appeal to a wider target audience which will keep the business afloat.

The British film industry

1) Use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets)to find Media Factsheet #132 on British Film.

2) Read the whole of Factsheet #132 British Film

3) Write a one-sentence definition of what makes a film British.

4) What is the difference between a Hollywood production context and production context of a British film?

5) When did the James Bond franchise start?

6) In terms of film censorship and graphic content, what began to change in British film in the 1970s and 1980s?

7) What groups are often represented in British film? Give examples of films these groups feature in.

8) What does the Factsheet suggest might be the audience appeal of British film?

3) What makes a film British is the film content and how this includes British culture.

4) The difference between Hollywood production context and production context of a British film is that Hollywood production context means that most films are made by Hollywood studios, have high budgets, a heavy reliance on celebrities both in cast and crew and spectacle driven stories. However, British production context consists will reflect British culture, can be large or small budgets and be character driven.

5) The James Bond franchise started in 1962.

6) In the 1970s and 1980s there was a rise in sexual content, both the act of sex and sex linked to violence and also videos where filmmaking was becoming more accessible and more extreme content was being created.

7) Groups that are often represented in British films are youth and women. The youth can be found in films like A Clockwork Orange, Eden Lake and Attack The Block.

8) The audience appeal of British film may be identifiable British actors, British locations and most importantly the social theme - focus on class, social strife, education and more.

Wednesday 15 February 2017

Ill Manors: Broadcast platform concluded

1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.

(https://en.wikipedia.org/wiki/SB.TV) -SBTV is a multi-faceted company founded by Jamal Edwards and run by a small team of young people who work on web-based content, generally with a new music angle. The media platform has its origins and roots in urban music.
The target audience for this interview are young people most likely to be aged 15 - 27 and more targeted towards lower/ middle classes people. This can be seen as there is explicit language being used and the interview is not a typical professional interview.

2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?

The audience appeal for an interview like this is firstly the organisation behind the interview (SBTV) as they are young, fun and have a large audience platform, also, as they are interviewing a rapper (Plan B) which would appeal to this particular audience. The opening of the clip emphasises this appeal as it is humorous and portrays a sense of interest.

3) How is Plan B (the brand) represented in this text?

Plan B (the brand) is represented in this text the audience can see his work ethics like having multiple work stations and him highlights that he's been doing alot of work. Also, his film is previewed with is representing his brand.

2)

1) What is SOHK.TV?

(http://www.sohk.tv/) - SOHK.TV is Online channel for all film lovers. Featuring exclusive interviews, creative insights and inspirations.
Filmmaking as told by the auteurs and luminaries of our time.

2) Why is Ill Manors a good fit to promote on SOHK.TV?

Ill Manors is a good fit to promote on SOHK.TV as this features films and interests of "our time" meaning that this appeals to the 21st century and this generation which is a good fit to promote Ill Manors as this film includes interests and people of this generation and addresses problems that some face.

3) What kind of audience would subscribe to SOHK.TV? Is it a different audience to the main target audience for Ill Manors? Why might this benefit Ben Drew and the institutions behind Ill Manors?

The audience that would subscribe to SOHK.TV is most likely to be an audience that are of a middle class and probably aged 18 - 30. This differs to the main target audience for Ill Manors slightly but will benefit Ben Drew and the institutions behind Ill Manors as this will mean that they will receive a wider target audience for the film.

3)

1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?

(https://en.wikipedia.org/wiki/Jonathan_Ross) - Jonathan Stephen Ross, OBE (born 17 November 1960) is an English television and radio presenter, film critic, and actor best known for presenting the BBC One chat show Friday Night with Jonathan Ross during the 2000s. ... After leaving the BBC,Ross then began hosting a new chat show on ITV, The Jonathan Ross Show.

The channels that this show has appeared on is:

ITV
BBC One

Jonathan Ross has been a controversial media figure in the past because of the sexually offensive phone calls to Fawlty Towers actor Andrew Sachs during a BBC Radio 2 programme.

2) Identify the target audience for this interview (demographics/psychographics) and say why.

The target audience for this interview is those of the middle - class and aged 28 - 39. This would be for those who are looking for a sense of humour and receive joy from gaining knowledge on celebrities and talk shows. This can be reflected by the type of celebrities that have been interviewed on the Jonathan Ross show.

3) What is the audience appeal for a programme like the Jonathan Ross show?

The audience appeal for a programme like the Jonathan Ross show would be the amusement and entertainment. As this is a talk show consumers could find entertainment from Jonathan Ross's interviews of celebrities as they get to understand the celebrities on the show better which is accompanied by humour.

4) How is Plan B (the brand) represented in this text?

The Plan B brand is represented in this text as he offers insight to the film and what it is about. He also does an insight to his beliefs and ideologies that he represents as a person, a brand and a difference within the general mind concept of people meaning that the brand stays consistent throughout all his media platforms.

4) Listen to this interview with Plan B on Fearne Cotton's BBC Radio 1 show.
1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?

The listening period for BBC Radio 1 was 10.4 million during 2015. The BBC Radio 1 audience has declined over recent years because of changing because of changing youth habits meaning that youth have different interests which differ from what BBC Radio 1 are offering and therefore they are not listening in anymore.

2) Who is the target audience for BBC Radio 1?

(http://www.bbc.co.uk/bbctrust/our_work/services/radio/service_licences/bbc_radio_1.html) - The target audience is 15-29 year olds and it should also provide some programming for younger teenagers.

3) How does Plan B promote Ill Manors in this interview?

Plan B promotes Ill Manors in this interview by talking and explaining about it. Ill Manors is also promoted as the sound track "Ill Manors" is played and Plan B goes on to explain how the production of the track has been created. If the audience like the sound of the soundtrack they will feel urged to watch the film.

4) What representation of Plan B can we find in this interview?

The representation of Plan B in this interview is that he is a very hardworking person and multi-talented. He also represents a voice and understanding for young people as he mentioned that he wanted to help alot of young people with their careers and can be suggested that he has alot of left-wing views.

Ill Manors print: branding

Find at least three different print examples (billboard adverts, film posters, DVD packaging etc.) for Ill Manors. Post the images up on your blog and answer the following questions for each text:

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

What design features help identify the Ill Manors brand?

What examples of synergy can you find with the broadcast platform or other print examples?

Film Poster

The key conventions that help to identify the print text is the font used for the title "Ill Manors" and the image used. There are key aspects that are identifiable like the character "Aaron" and the background imagery - council houses and grey skies accompanied by the review quotes and the phrase "We are all products of our environment. Some environments are just harder to survive in." In addition to this, the directors name "Plan B" is also found.

The design features that help to identify the Ill Manors brand is the gritty visuals. The objects like guns, cigarettes and the attire of the characters show this. Also the background is consistent in things like the grey clouds and the council houses. The overall image of the "Ill Manors" brand is quite serious and dark portrays the dominant ideology of misbehaved youngsters.

Synergy can be found with the broadcast platform or other print examples as the setting is mostly based are council houses and supports negative things like guns, drugs, cigarettes, etc... Also, the imagery normally includes clouds and the character "Aaron" or Plan B as ther central image.

Billboard advert

The key conventions that help to identify the print text is the imagery. As seen in the film poster above, there is a grey sky and the background image has council estate buildings. Also the the key conventions reflects the font of the film title and supports the negative stereotypes about youngsters which can be seen as Plan B is smoking. Even though, the central image has changed from the character "Aaron" to Plan B, the brand is still identifiable as Plan B is the director of the movie and the artist normally seen when, for example, he is doing interviews based around "Ill Manors".

The design features that help to identify the Ill Manors brand is the gritty visuals. As seen above this is reflected in this billboard advert as it is mostly grey and Plan B's attire mirrors the character "Aaron's" attire in the film poster. Also, the font of the title and text on this billboard is the same font used in the other media texts to do with Ill Manors.

Synergy can be seen with the broadcast platform or other print examples also through the text font, the object used (cigarette) and the setting. The audience will be able to make a connection between this billboard advert and the film poster as they will be able to see that the same things are being portrayed and also there is a resemblance to what the actual film is about.

DVD Packaging

The key conventions that can be seen in the DVD packaging is the visuals used. The ideology behind "Ill Manors" is presented through this which can be seen through the gun being held and the guns in the snippets on the summary side of the DVD packaging. Also, the setting of the clouds, greyness and seriousness is also presented in this which is a key convention of the film. In addition to this, the font of the text has remained the same which has been accompanied by film reviews leading this to be a key convention of the Ill Manors. Finally, the characters used represent a key convention as the character "Aaron" is the central image which reflects back to the Film poster.

The design features that help to identify the Ill Manors brand again is the dark clouds brewing and the background of council estate buildings. Also the attire of the characters on the DVD packaging show this and the text font used being a design feature. In addition to this, the character "Aaron" or Plan B is normally positioned centrally on the broadcast platform.

There is synergy of this with the billboard shown as this has the same visual aspect of the setting and especially shown in the film poster. The image used and the reviews in the film poster has kept the same for the DVD packaging meaning that this brand can be easily identified. Also, through all of these print platforms there is synergy as this reflects the music video which is shown in the setting snd is based around a council estate and also uses some of the characters that can be seen in the "Ill Manors" print platform.

Ill Manors: Print platform

Read the following print articles:

Answer following questions and tasks:
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
3) What codes/conventions of print interviews can you find in the article?
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
5) What synergy can you find between this text and the broadcast examples we have studied so far?

Men’s Health interview

This magazine would be male dominant and mostly aimed at men who are in the middle class and upwards. This magazine is most likely to be orientated around men who are interested in fitness or want to get into it and portray a sense of dignity and are into fashion.

The psycho-graphic group that this magazine may appeal to are Aspirers as the traits that men who buy this magazine are mostly like to have are perhaps materialistic, acquisitive, affiliative and oriented to esentric.

This article is most likely to do more than entertain as this is about male's fitness and could be used for personal identity as this could be motivation for men to get their fitness levels up.

The code/conventions of print interviews

Will adopt a semi - formal to formal register.
Will have a relevant headline/ title.
Will have an introduction and a conclusion.
Will use a style aimed at involving and interesting the reader.
Will refer to the interview, including direct quotation.

This interview includes all of these codes and conventions a part from an an introduction and conclusion.

Narrative is used to tell a story in this interview as there is mentions of fitness throughout with is incorporated through Plan B's replies and this magazine is orientated around fitness which would therefore hook the reader into carrying on reading it up until the end.

The synergy between this and the broadcast example that we have studied is the mention of the film "Ill Manors" and the media platform that has been used. This platform adds to the broadcast examples and media coverage to promote Ill Manors as Plan B's picture is present.

NME Magazine interview

The target audience for this interview would be unisex but for an audience of a younger generation typically aged 15 - 28. This would most likely appeal to those of both lower and middle class and for people that are interested in music.
The psycho-graphic group that this magazine would be directed at is explorers as they're likely to have the characteristics of brand choices which highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. This magazine would appeal to them as there is new music and aspects of media posted on NME regularly.

This article may be more likely to entertain and offer audience pleasures to aspiring artists who will see these type of interviews or media sources and may receive ideas from this to use for themselves and their art.

The code/conventions of the NME interview.

Has a relevant headline/ title.
Has an introduction and a conclusion.
Has a style aimed at involving and interesting the reader.
Refer to the interview, including direct quotation.

Narrative is used to tell a story in this interview as this is directed around politicians and includes Plan B's views on this. This includes what the audience already know about the government and how young people view this and this relates back to "Ill Manors" and the aim of it.

The synergy between this text and the broadcast examples that we have studied is the picture used. As seen in the other broadcast examples negative habits like smoking, tracksuits/urban wear and very nitty gritty imagery. Also, he is directly looking at the camera which can been seen in a few other of the broadcast examples and therefore there is synergy in this.

Guardian interview

The target audience for this magazine is most likely to be for middle-classed people aged 28 and older. These group of people would most likely to be politically viewed and indulged in what is going on in the world.
The psycho-graphic group that this audience is likely to be are mainstreamers. They are most likely to have the traits of being domestic, conformist, conventional, sentimental, passive and habitual. Part of the mass, favouring big and well-known value for money 'family' brands.

This article may do more than entertain by offering knowledge to the audience. From reading this article the audience will consume the information being portrayed and become more aware of Plan B and his views.

The code/conventions of The Guardian interviews

Has a semi - formal to formal register.
Has a relevant headline/ title.
Has an introduction and a conclusion.
Has a style aimed at involving and interesting the reader.
Refers to the interview, including direct quotation.

Narrative is used in this article to analyse Plan B's film "Ill Manors" by including some quotes that he has said from his interview and them being manipulated to fit the objective of the newspaper and the views of the newspaper.

The synergy between this text and the other media broadcasts examples is the eye contact that Plan B makes with the viewer. This can be found in multiple media platforms that "Ill Manors" is being promoted in. Also there is synergy from the actor "Aaron" holding a gun as his image is used in this article but also in other broadcast examples like the dvd cover which is also showing him holding a gun.

Daily Mail review of Ill Manors

The target audience for the Daily Mail is most likely to be an unisex audience aged around 27 and older and have a more right-winged political view and knowledgable.
The psycho-graphics that this audience are most likely to be in are Succeeders. They are likely to be strongly goal orientated, confident, work ethical, organised and support status quo and stability. Their brand choice is likely to be based on reward, prestige - the very best. Also, will be attracted to 'caring' and protective brands.

The article is most likely to just entertain the audience as they will find humour within the review based on Plan B's views and the way the article has been formed.

The code/conventions of Daily Mail Review

Has a semi - formal to formal register.
Has a relevant headline/ title.
Has an introduction and a conclusion.
Has a style aimed at involving and interesting the reader.
Refers to the interview, including direct quotation.

Narrative is used in this article as the ideology of the article is portrayed through their wording and choice of things to focus on in the film. This therefore reflects the overall aim of the artist Plan B and the film "Ill Manors" through the opinion of the newspaper.

The synergy between this text and the other broadcast examples are the images used like the one of the character "Aaron" holding the gun which is also reflected in The Guardian. In addition to this, the trailer is included in this review which is a synergy for the film.